Wayfinding
Which way to the…
Sometimes we can feel a little lost. That’s where a nudge in the right direction can help. Wayfinding combines universal imagery, color, language to help guide us along a pathway, identify locations and help us learn about our environment. It can be as simple as an informational sign, an arrow or an entire system guiding you around a hospital, city or park.
Leo Creek Preserve
Developed a compelling design concept for an interpretive sign system that educates visitors about plant life cycles and featured varieties within the preserve.
Created engaging illustrations to visually enhance educational content and improve visitor experience.
Managed vendor coordination, ensuring high-quality production and installation of signage.
Designed an informative and visually cohesive sign system to seamlessly blend education with the natural beauty of the preserve.
Lower Rouge River Water Trails
Designed a cohesive wayfinding system for a statewide water trail organization, ensuring clear, user-friendly navigation across multiple trail networks.
Developed a distinctive logo and brand identity, creating a strong, unified visual presence for the organization.
Integrated GIS mapping and custom iconography into signage to enhance trail accessibility and ease of use.
Created durable, visually engaging trail markers and kiosks to guide paddlers and highlight key points of interest.
Ensured consistency in branding and signage across all physical and digital wayfinding materials.
Collaborated with stakeholders and vendors to implement a scalable and effective statewide wayfinding system.
The entire system…
Lake Michigan Water Trails
Designed a cohesive wayfinding system for a statewide water trail organization, ensuring clear, user-friendly navigation across multiple trail networks.
Developed a distinctive logo and brand identity, creating a strong, unified visual presence for the organization.
Integrated GIS mapping and custom iconography into signage to enhance trail accessibility and ease of use.
Created durable, visually engaging trail markers and kiosks to guide paddlers and highlight key points of interest.
Ensured consistency in branding and signage across all physical and digital wayfinding materials.
Collaborated with stakeholders and vendors to implement a scalable and effective statewide wayfinding system.
Large Scale Wayfinding Systems
Designed detailed map illustrations and signage systems to enhance navigation and user experience across diverse environments.
Planned strategic signage placement, ensuring maximum visibility and accessibility for users.
Managed fabrication and budgeting, overseeing production quality and cost efficiency.
Coordinated with multiple vendors and clients, ensuring seamless execution and installation.
Specialized in both exterior and interior kiosks, street signage, and pedestrian wayfinding, all designed to be ADA-compliant.
Led high-profile wayfinding projects, including University of Michigan Campus Signage, Wayne State University, Pattee Library, City of Vail, Henry Ford Hospital, Munson Healthcare, and REI stores.
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