What is a Logo?

You: in a nutshell.

A good logo is like a firm handshake—it instantly tells people who you are and why they should trust you. It’s your brand’s first impression, its personality in a neat little package. Professionalism? Check. Credibility? Absolutely. It’s not just a pretty design; it’s the anchor that holds your brand together and shapes how the world sees you.

US 23 Scenic Highway

  • Developed a cohesive brand identity, integrating website design, video, social media, wayfinding, and print materials for a unified experience.

  • Led the design and branding of the US 23 Heritage Route website, improving accessibility and user engagement—recognized with the National Association of Development Organizations (NADO) Innovation Award.

  • 2011 NADO National Trailblazer Award – Developed a digital media strategy that transformed conservation storytelling and branding for environmental initiatives.

Chippewa River Water Trail

  • Designed custom illustrations tailored to signage, badges, websites, and print materials, ensuring a unique and cohesive brand identity.

  • Created one-of-a-kind illustration that enhance visual storytelling and reinforce brand recognition across multiple platforms.

  • Developed illustration styles that seamlessly integrate with friendly messaging.

National Cherry Festival

  • Redesigned a fresh, fun logo to reflect the vibrant spirit of the National Cherry Festival.

  • Modernized the festival’s branding, making it more engaging and visually appealing.

  • Incorporated playful design elements to capture the energy and excitement of the event.

  • Created a bold, recognizable identity that resonates with attendees and the broader community.

  • Enhanced brand consistency across digital, print, and merchandise for a cohesive festival experience.

Kirtland's Warbler Initiative

  • Developed a comprehensive branding strategy for a $3 million grant-funded initiative, ensuring a strong and cohesive identity.

  • Designed print and marketing materials to effectively communicate the initiative’s mission and impact.

  • Created a multi-channel campaign, integrating digital, print, and outreach efforts to maximize engagement.

  • Ensured brand consistency across all platforms, reinforcing the initiative’s credibility and visibility.

  • Collaborated with stakeholders and grant partners, aligning messaging and design with funding objectives.

AND a few more…

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