What is a Logo?
You: in a nutshell.
A good logo is like a firm handshake—it instantly tells people who you are and why they should trust you. It’s your brand’s first impression, its personality in a neat little package. Professionalism? Check. Credibility? Absolutely. It’s not just a pretty design; it’s the anchor that holds your brand together and shapes how the world sees you.
US 23 Scenic Highway
Developed a cohesive brand identity, integrating website design, video, social media, wayfinding, and print materials for a unified experience.
Led the design and branding of the US 23 Heritage Route website, improving accessibility and user engagement—recognized with the National Association of Development Organizations (NADO) Innovation Award.
2011 NADO National Trailblazer Award – Developed a digital media strategy that transformed conservation storytelling and branding for environmental initiatives.
Chippewa River Water Trail
Designed custom illustrations tailored to signage, badges, websites, and print materials, ensuring a unique and cohesive brand identity.
Created one-of-a-kind illustration that enhance visual storytelling and reinforce brand recognition across multiple platforms.
Developed illustration styles that seamlessly integrate with friendly messaging.
National Cherry Festival
Redesigned a fresh, fun logo to reflect the vibrant spirit of the National Cherry Festival.
Modernized the festival’s branding, making it more engaging and visually appealing.
Incorporated playful design elements to capture the energy and excitement of the event.
Created a bold, recognizable identity that resonates with attendees and the broader community.
Enhanced brand consistency across digital, print, and merchandise for a cohesive festival experience.
Kirtland's Warbler Initiative
Developed a comprehensive branding strategy for a $3 million grant-funded initiative, ensuring a strong and cohesive identity.
Designed print and marketing materials to effectively communicate the initiative’s mission and impact.
Created a multi-channel campaign, integrating digital, print, and outreach efforts to maximize engagement.
Ensured brand consistency across all platforms, reinforcing the initiative’s credibility and visibility.
Collaborated with stakeholders and grant partners, aligning messaging and design with funding objectives.
AND a few more…
