Graphic Design and Branding

Visual Communication – Development of cohesive branding programs though identity, guidelines, infographics, illustrations, print and social media.

Campaign Development – Crafting marketing, fundraising and advocacy campaigns that elevate conservation efforts and increase engagement via social media, print and other multi-channel opportunities.

Data Visualization – Analyzing, cleaning, and transforming complex data into compelling infographics, charts, maps for news articles, reports, web and videos.

Wayfinding Systems – Design of wayfinding for pedestrian, ADA complaint, vehicle signage systems. Relationships with vendors, bidding and creation of digital file requirements.

Educational Design – Creating brochures, posters, maps and digital materials to inform the public about environmental issues and solutions.

Social Media – Design digital imagery, manage assets and content schedule to engage public and increase awareness.

Fundraising & Advocacy – Designing materials for donation appeals, membership drives, and outreach initiatives to support conservation funding.

Technical Skills and Software Specialties

Design and Creative Tools – Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premier, PowerPoint and animation software)

Project Management and Productivity – Microsoft Office Suite, Monday, Google Workspace, Outlook

Content Management Systems (CMS) – Concrete5, Moodle, Squarespace, WordPress, C-Panel, Site migration

Website Design and Coordination

Website Content – Maintaining, creation of current website content material.

Maintenance – Updating CMS and LMS software, manage and track SEO data.

Acccessiblity Compliance – Maintain current site visual, audio assets using best practices.

Website Design – Coordinate website design updates with staff and vendors and manage assets.

E-commerce Experience – Familiar with creating internal and external client shopping cart with shipping options.

Photography and videography

Photography Management – Coordinating and recruitment of volunteer photographers and videographers.

Field and Event Photography – Experience with candid and staged photography.

Video – Familiar with scripting, story boarding, filming, editing video for commercial and digital uses.

Collaboration Experience

Leadership experience with creative teams, volunteer coordination, stakeholder engagement.

Implementation of strategic plans, focus groups, grant initiatives on local, regional and federal level, public engagement campaigns.

Proven collaboration with local governments, nonprofits, regional and national organizations.