Just what is a brand?
It’s everywhere, but what is it really?
Branding is the whole package—it’s more than just a logo and colors. It’s the fonts, graphics, imagery, tone, and messaging that create a memorable, cohesive experience. Done right, it turns customers into loyal fans.
Crooked Tree Breadworks
Developed an identity and branding program focused on multi-use labels and maintaining consistency in both verbal and visual messaging. Designed materials for easy on-demand printing by staff.
Created a self-mailing packaging solution for seasonal Stollen, reducing employee hours, packaging materials, and shipping costs.
Launched a social media program to showcase daily specials and cultivate a dedicated “Breadhead” community.
Developed a customer retention program, with holiday card mailing featuring oe of my custom painting that became “collectables” sized for framing.
Developed unique merchandise and branding slogans, including Flour Power t-shirts and Breadhead Brew with a custom coffee mug.
Captured professional product photography for use in print materials, social media, and the website.
Designed and executed a multi-channel marketing campaign to enhance brand awareness and customer engagement.
Designed eye-catching labels to enhance visibility and appeal on retail shelves.
Redesigned the website to incorporate a robust e-commerce platform with wholesale and exterior audience login sections.
Collaborated with multiple vendors to manage packaging, advertising, label production, and mailing databases, ensuring seamless execution and brand consistency.
Huron Pines
Kirtland’s Warbler Initiative
Developed an extensive branding program to support a high-impact fundraising campaign.
Provided creative direction, ensuring a cohesive and compelling visual identity.
Procured photography and created illustrations to enhance storytelling and engagement.
Wrote compelling copy and designed infographics to communicate key messages effectively.
Designed a letterhead package, reinforcing brand consistency across all campaign materials.
Developed a donor recognition program, creating meaningful ways to acknowledge and engage supporters.
Disability Networks
Developed a comprehensive branding program with a focus on consistency and multi-use adaptability across various platforms.
Designed multi-use posters and a letterhead package to maintain a strong visual identity.
Created branding for a fundraising initiative, ensuring a compelling and cohesive message.
Designed impactful BATA bus signage to maximize public visibility and engagement.
Led a census campaign, crafting materials to drive awareness and participation.
Developed event displays, enhancing brand presence at community and industry events.
Executed e-marketing and social media programs, increasing digital reach and audience engagement.
A closer look…
National Cherry Festival
Enhanced brand consistency across digital, print, and merchandise for a cohesive festival experience.
Developed a comprehensive branding guideline booklet for vendors, ensuring standardized reproduction across signage, merchandise, and media outlets.
Customized logo variations for use on dark backgrounds, single-color applications, vinyl graphics, and four-color printing, ensuring flexibility across all platforms.
Designed multi-use posters and a letterhead package to maintain a strong visual identity.
Developed event displays, enhancing brand presence at community and industry events.
Modernized the festival’s branding, making it more engaging and visually appealing.