Kaye Krapohl, connecting people and businesses with creative solutions.

Turning wisps of ideas into a-ha! moments. My wide range of skills will let me hit the trail running and help you reach your goals.

Life is hard.
Hiring a Creative doesn’t need to be.

With 25+ years of experience turning wisps of ideas into a-ha! moments. My wide range of skills will let me hit the trail running and help you reach your goals.

My skill set includes large branding initiatives, graphic and digital design, branding, IT development, mapping, writing, social media asset design, illustration and marketing campaign management.

    • Glen Lake Association – Newsletter redesign, icon development, and illustration.

    • Clinton River Water Trail – Designed a water trail flipbook guide, developed content, integrated GIS with Illustrator, and managed printing.

    • Lake St. Clair Water Trail – Created a water trail map, integrated GIS with Illustrator, and managed print production.

    • Blueways of St. Clair – Led multiple mapping and print projects, website design, identity development, and merchandising.

    • Huron Pines – Capital Campaign: Kirtland’s Warbler Initiative.

    • North Country Trail Association – Designed Masterplan, developed infographics, created photo renderings, and managed print production.

    • Michigan Water Trails – Led identity and branding campaign, including a 200+ page Michigan Water Trail Guidebook, photography procurement, website design, regional print maps, and a state-wide wayfinding system.

    • Salud y Vida con Amigos – A health literacy training program funded by the Office of Minority Health to engage underserved communities in COVID-19 prevention. As a Creative/IT Consultant, I led bilingual branding, multi-channel marketing, IT development, and video production for online learning courses. I collaborated with consultants, government staff, and grant evaluators to ensure effective outreach and implementation.

    • Agentes de Cambio – A CDC-funded initiative designed to integrate Community Health Workers (CHWs) into the workforce, improving employee retention through health education. As a Creative/IT Consultant, I managed bilingual branding, multi-channel marketing, IT development, and video production for online learning courses. I worked closely with consultants, government staff, and grant evaluators to support the program’s success.

    • National Women’s Winter Tour – Founder of the largest women’s winter event in the U.S. Managed marketing, merchandising, fundraising, volunteer recruitment, educational events, media relations, and both local and national branding campaigns. Built relationships and coordinated efforts with resort staff, local sponsors, and nonprofit organizations. Developed a 150-page event management toolkit, created custom merchandise programs—including branded wine labels and coffee—and organized multi-day events featuring educational speakers.

    • Huron Pines: Kirtland’s Warbler Initiative – Led the creation and management of a multi-faceted fundraising campaign. Designed, wrote, and managed the production of all outreach materials to support conservation efforts.

    • TART Trails – Launched the organization’s first community awareness program, creating the quarterly newsletter (TART Tales) and annual fundraising campaigns. Developed marketing materials for the first capital campaign, Pathways to Change, helping to establish a strong foundation for future trail expansion and engagement.